Best Adsense Layout? Adsense placement Tips and layouts.
July 16, 2009 by admin
Filed under Short Computer Articles, Short Money Articles, Short Technique Articles, Softwares and Tools, x General Articles
The adsense optimization issue
I have been testing google adsense on ‘Explain Stuff‘ site as I am doing some adsense optimization. And I come to this conclusion that more google adsense ads you put on the landing frame, (My reference to [B]frame[/B] here would be the visible portion of the screen the user sees when he/she lands on the page), the higher the bounce rate is.
Why I think so?
Layout 1
I used to have two big rectangles (336X268 ? )right below the post header, which is below the page header. So, it looked like this:
Layout 1:
So, when a user lands all he sees is a header and a title and an ad. Well this did bring some revenue. About $2.3 on average for 15 days , but bounce rate was above 90%. Well, honestly who wants to read stuff on a site which looks like a spam brewer?
Layout 2
Then I made changes to the lay out and put an ad on the top of the screen, above the header, on rectangle box below the post title, and one between posts. Well here the bounce rate decreased a little but it was still around 80s but the adsense revenue went down considerably to less than a dollar to 0 some days. May be people didn’t like the block above the header?
I actually expected this layout to generate more adsense revenue, considering that ads and the content were inter mingled. Well for some reason, nope that wasn’t true.
I’m trying a new layout now. I want users to come back, I do not want a user who clicks an ad makes me a buck but thinks this is a bad(spam) site. I WANT bounce rate to go down.
With affiliate ads, on the site, the site for sure has become colorful, but well we have to see how it affects the bounce rate and the ad generation from adsense and affiliate links. I want to know what you all think about the current placement, and why adsense revenue dropped in the second case? Also discuss some tips on the best adsense placement.
Finally, before I post a few questions I have on my research, I would like to post what I understand.
Google Adsense ads quantity is directly proportional to boune rate and inversely proportional to the adsense revenue generated.
Feel free to critique!
Also a couple of questions…
Did I try these layouts for too little time?
Were these layouts wrong/obviously less adsense revenue generating?
Do you think the current layout would be best for both the user and the site owner?
What do you think? Post it in comments.
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I am no adsense expert, but general trend seems to be that users tend to avoid adverts. In your case #2 they do “get it” that the very top part of the site is advertising, and they automatically ignore that part of your site even if there would appear some interesting ads/links. In your case #1 ads and content are mixed nicely so some people think the link in add is part of your content. Some may click on it by accident.
Third idea I have – may be google, when deciding what add to display, also considers how “close” the content is to the advert? If add is near content – better performing ads are shown, but if ad is far away from content (Case #2, in header) – less performing, smaller PPC ads are shown? Could this be?
What you say (third idea) does look soooo much true when read first.
But, google’s conditions mention that it only shows ads depending on who bids higher and for what place. With adwords, you can chose which place in the page you are bidding for and which position too. The more you bid, the better place you get. Obviously most highly ‘bid for space’ would be the one that is nearest to the content. So, it might be a mistake to think google shows better performing ads near the content.
Also thinking logically, isn’t that unfair if google really decides to do something like that?!!!
Lets say Ad A has been in the market and is performing at about 80percentile. And then someone starts a new campaign Ad B which is not a high bid and hence will obviously perform less, because of the less number of times and the least known places it is shown.
Now if google decides to implement that third idea, then, there will be never that Ad B will pick up and perform better, because this strategy, just improves the perfomance of Ad A and always kills Ad B and hence not allowing Company B to flourish. That would be …hmmm… unfair (like making rich, richer and poor poorer)
Yeah it can be tough to find the right balance so as to make money but not scare off potential readers with too many ads.
thanks for sharing
Yeah, that is a tough one. I have just started experimenting with adsense placement. The previous layout I had did not produce anything. I am scouting for ideas
In layout 2 the ads are wrapped around the content, which may take focus away from them, since your readers might be more interesting in your content, so they does not look at the ads.
The current layout seems to be working much better folks!
Is this layout user/visitor friendly? Are you guys happy with the ads being where they are currently?
Adsense is the best paying make money online program on the internet. I just wish that i could increase my website traffic to high levels so that i could earn more money on Adsense.
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I’m also trying to figure out the best ad placement for my new site.
Good luck finding the right balance. By the way, your current google ad box near the top does not seem to be display correctly in Safari (4.0.4) for Mac. It looks like it is being pushed to the right out of your main content layout.
I recently added an Adsense square ads on my travel blog. my adsense earning is still low since i dont have large volume of internet traffic yet.
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Nice info. I have placed ads inside the text as in the case of lay out 2. But the orientation is towards right.
So I think i should change the adsense part to the left side of the content.
Am I too late to the party? The video has been pulled … or was that a dummy block? At any rate, I’m having trouble figuring out just where the ads are you want us to look at.