During the 1950s and early 1960s, motion picture companies experimented with a number of gimmicks in order to compete with the new audience-stealing medium known as television. One of these gimmicks, championed by movie producer Mike Todd, Jr., was dubbed Smell-O-Vision because it attempted to use familiar scents to enhance an audience’s movie-going experience. The Smell-O-Vision process proved to be a glitch-filled flop with audiences, however, and only one Smell-O-Vision movie was ever shown in theaters.
Tag Archive: Motion Pictures Experts Group
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An MP3 is a digital audio file compressed with a standard defined by the Motion Pictures Experts Group (MPEG). MPEG was formed to develop techniques for dealing with digital video; since most video also contains audio, MP3 was developed as an audio extension of that work.
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